São Paulo Gay Pride Parade happens in Paulista Avenue, in the city of São Paulo, since 1997. The 2006 parade was named the biggest pride parade of the world at the time by Guinness World Records; it typically rivals the New York City Pride March as the largest pride parade in the world. In 2010, the city hall of São Paulo invested R$1 million in the parade.
^ "Making colleges and universities safe for gay and lesbian students: Report and recommendations of the Governor's Commission on Gay and Lesbian Youth" (PDF). Massachusetts. Governor's Commission on Gay and Lesbian Youth., p. 20. "A relatively recent tactic used in the backlash opposing les/bi/gay/trans campus visibility is the so-called "heterosexual pride" strategy".