The Pride and its associated events are organized by the Associação da Parada do Orgulho de Gays, Lésbicas, Bissexuais e Travestis e Transsexuais, since its foundation in 1999. The march is the event's main activity and the one that draws the biggest attention to the press, the Brazilian authorities, and the hundreds of thousands of curious people that line themselves along the parade's route. In 2009, 3.2 million people attended the 13th annual Gay Pride Parade.
The Hong Kong Pride Parade 2008 boosted the rally count above 1,000 in the second largest East Asian Pride after Taipei’s. By now a firmly annual event, Pride 2013 saw more than 5,200 participants. The city continues to hold the event every year, except in 2010 when it was not held due to a budget shortfall.[excessive citations][non-primary source needed]